The Swiss company was established in 1924. At the age of 26, the company founder Emil Frey decided to stand on his own two feet. A keen mechanic turned his passion for engines and racing into a profession with the help of a car and motorcycle repair shop. The many victories that Emil Frey won on his motorcycle were not accidental. As a conscious businessman, the earliest he could set foot on the race track was Saturday afternoon, while his competitors had already been training there for several days. Despite his huge fascination with racing, Emil Frey always stuck to his principle: work first, fun later. With tenacity, a long-term outlook and unflagging commitment, he and his son Walter Frey created the Emil Frey Group, which has been one of the leading companies in the automotive industry for several decades.

At present, the international group is one of the leading importers and retailers of cars in the country. It includes a number of companies importing cars and dealers. The portfolio is made up of leasing services, industrial and maritime motor vehicle trade, commercial vehicle body shops and central spare parts warehouse.

The company’s philosophy is still based on absolute customer orientation and maximum customer satisfaction.

At present, the international group is one of the leading importers and retailers of cars in the country. It includes a number of companies importing cars and dealers. The portfolio is made up of leasing services, industrial and maritime motor vehicle trade, commercial vehicle body shops and central spare parts warehouse.